Red Dot Award: Product Design 2018
09.04.2018
On your mark, get set, go!

The Grand Prix Racing Car created for our brand ooh noo was selected out of 6,900 submitted products from 59 countries, making it Wilsonic Design's 7th red dot, the 4th for ooh noo products.

Inspired by open-wheeler racers of the 1920s and 1930s, designer Peter Rojc and our team have upgraded the toy car for today's children and collectors. Retro design meets contemporary materials and production methods to create a smooth-riding racer for playtime fun or an attractive model for display. It's made to fit comfortably in a child's hands, drive fast, and look cool.

Here, ooh noo has made an exception in its choice of materials: employing a sturdy, long-lasting composite made out of recycled plastic from items that would otherwise end up in landfills. It's an environmentally-friendly toy that won’t be tossed out after a year – like other ooh noo toys, it's made to be treasured for generations.

Ethically made in Europe and already winning races, the Grand Prix Racing Car will be produced in a series of four colours, ideal for racing them with friends of all ages.

Congratulations to our talented team for their efforts!